Wasted ad spend
calculator
Estimate how much of your ad budget might go to clicks lost while a page loads. Compare what could happen if more visitors stayed and sent an enquiry.
Enter your current website and ad figures
Use your own figures if you have them. The calculator compares scenarios using assumptions about speed, forms and ad targeting.
The model estimates A$1,625 / month (65% of ad spend)
This estimate uses fixed assumptions about page speed, form length, ad targeting and page design.
Your current figures and a modelled scenario
Example mobile speed target
76.5% completed both steps in the Gold Coast project
Uses a fixed example cost
+70 additional enquiries per month in this model
+A$26,250 / month
Using the assumptions below, this scenario estimates +A$315,000 in additional annual sales.
Illustrative estimates. The model assumes A$12.50 per click, 45% of clicks becoming enquiries and 25% of enquiries becoming sales. It assumes at least five extra enquiries per month. Use your own campaign data when making a budget decision.
Make every step from ad to enquiry easier
We can review your Google Ads and the pages they send people to, then show you where visitors get stuck and what to fix first.