Free Tool
Google Ads Budget Estimator
Enter a monthly budget — or a lead target — and get a realistic range of clicks and leads, based on typical India CPC bands by competitiveness.
Instant results. No signup required.
With ₹20,000/mo at medium competition, expect ~286–667 clicks and ~14–80 leads/month.
Rough estimates — real results depend on your niche, targeting, and landing page. We've run campaigns at ~15–40% conversion on tuned funnels.
Want us to run it?
Google Ads management from ₹10,000/mo — we'll build the funnel to hit the high end of these ranges.
How this is calculated
Clicks = budget ÷ an assumed India cost-per-click band (Low ₹10–30, Medium ₹30–70, High ₹70–150). Leads = clicks × a landing page conversion rate (default 5–12%, or your own number if you enter one). If you enter a lead target instead, we run the math in reverse to estimate the budget needed. These are ranges, not guarantees — see the disclaimer above.